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Digital Desertion: The Rise of Consumer Expectations on Website and Application Performance and the Impact of Negative Digital Experiences

We’ve conducted a survey with global research agency 3Gem among web and app users in the US, UK and Sweden, to explore their expectations on application performance, and to see what impact negative online experiences have on their opinion of brands. 

Download the Executive Report

Report highlights:

• 75% of online users expect a greater level of performance than they did three years ago

• Digital disappointment will drive 60% to competitors' offerings

• Brands will be further impacted as 80% consumers are likely to tell friends and colleagues about unsatisfactory online experiences

Download the full report

You're in great company.